This episode is taken from the third chapter of my book Hardcore Copywriting: 45 Essential Marketing Strategy and Writing Courses (written in Traditional Chinese). The articles in this chapter have not been published online, and I’ll make them podcast episodes for you to enjoy.
This episode explores the core principles of business copywriting from four perspectives:
purpose;
structure;
application scenarios;
reception patterns.
Copywriting is far beyond words; it is also business logic and the target audience’s understanding to truly reach the goal of communicating, resonating, and converting.
With easy-to-understand language and rich examples, the article explains the skills and strategies of copywriting, and emphasizes the influence of copywriting, which is like a sharp weapon that can accurately hit the hearts of customers and trigger their desire to buy.
In this series:
Share this post