Reflecting on my experience guiding a company in copywriting, where a marketing colleague mentioned using AI for translating and providing feedback on marketing communications. They express concern that this reliance on AI creates an illusion of consensus, leading to laziness and a lack of accountability among marketers.
While AI can assist in generating content, human input is essential for ensuring quality and relevance. They argue that teams should feed ideas to AI rather than letting AI dictate their work. Ultimately, they caution that over-reliance on AI could undermine marketing effectiveness and the organization’s success.
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